Typical design elements of film noir movie posters are steamy images of gorgeous femme fatales and guys with fedoras and hand guns. Omnipresent were images of men and women smoking. In fact, one might say (running contrary to the folks who protest the images of actors smoking in films) that some of the best film noir movie posters have images of cigarettes dangling from mouths or nestled in the actors hands.
A lot of the time there is some indication of the plot in the poster, like having a dead body for example, this attracts the attention to the film as it puts questions into the audiences mind.
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